From cookies to doughĭespite discovering her liking for edible cookie dough during a trip to Australia, Michelle was unsure of Malaysians’ preferences in the dessert.
Such scenarios point to Malaysia’s edible cookie dough acceptance as still being weak, but online cookie business, To The Heart.Co (To The Heart) isn’t discouraged.įounder Michelle Ho believes that it’s still a niche and even a new market, and so she takes customer feedback to continuously improve her offerings. While few local brands have appeared to leverage it, not many have sustained their presence.Įxamples include Lick A Spoon which closed its outlet amidst the pandemic with no additional updates, and Doh Malaysia which seems to be inactive on Twitter with a now-defunct website. Edible cookie dough was once a trend in the F&B scene a couple of years ago.
